Our Belief & Our Purpose
We believe branding is not reserved for only ‘rich’ or ‘big’ organizations.
We believe storytelling is not something ‘fake’ or ‘good-to-have’.
Branding enables customers to tell us apart. Stories endear us to them.
Each SME deserves to be recognized for what we are. Yes, we.
Like you, we are SME. We understand your hopes and your fears, when you think about investing in branding.
We share your values; viral is meaningless, if it doesn’t improve the bottom line.
We share your struggles; there is never enough time, never enough money.
We share your spirit; somehow, we always make it work.
We are STORIFY – the brand story consultancy that is on your side. We are focused on serving your true needs first.
Our Story
STORIFY is the storytelling core of Animagine (our ‘mothership’).
This brand story consultancy is personally helmed by us – Ellery, Joshua and Weisiong. Between us, we’ve been working with story for more than 40 years, through various digital mediums in country-wide marketing campaigns.
We spun off STORIFY as a brand story consultancy because many organization leaders are constantly searching for new ways to engage their customers. In particular, SMEs needed to stand out for what they are each good at. As a SME ourselves, this is the lived reality we share with you, and it’s what enables us to serve your true needs. We realised the treasure trove of literature and methodology that we accumulated from our years in Animagine could be implemented in marketing strategies that aren’t just engaging, but meaningful and sustainable as well.
Why would I work with you guys, you might ask?
The nature of our brand story consulting is highly-collaborative. Our approach is not prescriptive, but rather, one that is based on your identity and true needs as a business leader. This allows us to craft brand messages that ring true and clear, enabling your customers will find you easily, and open possibilities for lasting relationships.
This is possible because we possess a range of complementary expertise, such as branding, storytelling, marketing, training, producing, coaching, business strategy, communication, facilitation, writing and design. Each solution we craft is an alchemy of all these domains. This uniqueness is commonly noticed in the testimonials of our clients.
If you are searching for fresh vision and a new voice to connect with your audience, WhatsApp us now. We look forward to supporting you to increase your revenue and to strengthen your organisation’s resilience.
Ho Wei Siong
Wei Siong has more than 14 years of experience serving as the lead campaign strategist for national-level marketing campaigns for both government and commercial brands. Chief among what he brings to Storify is his interest in integrated inbound and outbound marketing.
Wei Siong is also the lead strategist and a creative team member of the Cubemelt intellectual property (IG: @cubemelt), to which he contributed a growth of more than 284,000 fans within 18 months, as well as an entry into merchandising and licensing. He is a member of the Program Advisory Committee (PAC) of the DigiPen Institute of Technology.
Ho Wei Siong
Wei Siong has more than 14 years of experience serving as the lead campaign strategist for national-level marketing campaigns for both government and commercial brands. Chief among what he brings to Storify is his interest in integrated inbound and outbound marketing.
Wei Siong is also the lead strategist and a creative team member of the Cubemelt intellectual property (IG: @cubemelt), to which he contributed a growth of more than 284,000 fans within 18 months, as well as an entry into merchandising and licensing. He is a member of the Program Advisory Committee (PAC) of the DigiPen Institute of Technology.
Joshua Ngiam
Joshua’s current passion for storytelling is the development of an original bilingual transmedia intellectual property. This creation made him the Singapore Representative at the American Film Showcase Storytelling Workshop Competition 2018, where he was voted ‘Best of Show’. As such, his craft is solidly based on lived experience.
Joshua is also creative team member of the Cubemelt character brand (IG: @cubemelt). He contributes to its story development, which is the core driver of the intellectual property’s popularity. He has more than 14 years of experience on the creative, production and directorial teams of commercial campaigns and short-form animations.
Joshua Ngiam
Joshua’s current passion for storytelling is the development of an original bilingual transmedia intellectual property. This creation made him the Singapore Representative at the American Film Showcase Storytelling Workshop Competition 2018, where he was voted ‘Best of Show’. As such, his craft is solidly based on lived experience.
Joshua is also creative team member of the Cubemelt character brand (IG: @cubemelt). He contributes to its story development, which is the core driver of the intellectual property’s popularity. He has more than 14 years of experience on the creative, production and directorial teams of commercial campaigns and short-form animations.
Ellery Ng, PCC, NCC®
Ellery is a certified ontological coach who supports leaders and individuals in making powerful shifts in their lives by working with their linguistic, emotional and physical self-awareness. This expertise overlaps with his work in Storify in the key domain of narratives – how the stories we tell ourselves affect the results we reap in the world.
As a facilitator and coach, Ellery brings the element of deep, intrapersonal discovery to clients, helping them to achieve greater resonance and clarity for their brand voices.
He is a contributing writer for the Cubemelt character brand (IG: @cubemelt), and plays a key role in its brand communication. He has more than 14 years of experience in education, training and animation production.
Ellery Ng, NCC ®
Ellery is a certified ontological coach who supports leaders and individuals in making powerful shifts in their lives by working with their linguistic, emotional and physical self-awareness. This expertise overlaps with his work in Storify in the key domain of narratives – how the stories we tell ourselves affect the results we reap in the world.
As a facilitator and coach, Ellery brings the element of deep, intrapersonal discovery to clients, helping them to achieve greater resonance and clarity for their brand voices.
He is a contributing writer for the Cubemelt character brand (IG: @cubemelt), and plays a key role in its brand communication. He has more than 14 years of experience in education, training and animation production.